Alexander Videnov

• Gathered and evaluated user requirements in collaboration with product managers, engineers, and business stakeholders.
• Managed internal and customer-facing web-based solutions, ensuring UI consistency, robust CMS capabilities, security, performance, and strong SEO.
• Ensured the website and related systems capture accurate analytics and data to measure and track KPIs across tech and business teams.
• Owned the website UX end‑to‑end so customers have an optimal journey from discovery to purchase and through after‑sales service.
• Led hiring, onboarding/training, and performance reviews for the tech team and external vendors.
• Handled day‑to‑day tech team leadership and, when needed, doubled as Product Owner to keep priorities moving where roles were unstaffed.
• Leveraged a strong business mindset to become a key contributor to the company’s strategic goals beyond engineering.

Progression: Started as Front‑end Developer → Front‑end & UI/UX Lead → Interim CTO (Aug 2023 - Jan 2024) → Chief Technology Officer (Feb 2024 - Present, current).

• Led the end‑to‑end delivery lifecycle: understood business goals, consulted stakeholders, and translated them into clear technical specifications and requirements.
• Assembled the right team for each engagement from Forci’s engineers and a dedicated project manager, matching skills to scope and budget.
• Ran the delivery process and cadence, tracked progress, surfaced risks and dependencies early, and reported weekly on outcomes and next steps.
• Oversaw Forci tech teams (both project based and dedicated), set technical direction, upheld high code standards, and coached engineers.

• Led the front‑end development team across in‑house Ruby on Rails products and public PHP‑based websites.
• Owned the front‑end stack and delivery while also contributing to back‑end features and integrations.
• Coordinated and guided subcontractors on front‑end standards, code reviews, and implementation details.

• Designed and launched a new front‑end web development curriculum and syllabus from scratch.
• Delivered lectures and live coding sessions on HTML5/CSS3, responsive design, JavaScript, and UI/UX fundamentals.
• Ran two 4‑month course cohorts (40+ attendees total); prepared assignments, reviewed projects, and mentored students.

• Organized and coordinated the workflow of distributed developers and designers across multiple countries.
• Drove ongoing development of company products and projects with a consistent delivery focus.
• Took an active role in the creative process-from concept and prototyping to final execution.
• Gained hands‑on experience operating in European markets (Switzerland, Italy, UK) and China.

• Served as lead developer within a remotely distributed team.
• Maintained direct communication with clients to clarify requirements and timelines.
• Built bespoke web solutions using PHP, MySQL, and JavaScript.
• Coordinated workflows with colleagues in the company’s Switzerland offices.

• Developed websites for the company’s clients, delivering end‑to‑end features.
• Directed the web design process from concept through implementation.
• Strengthened SEO skills and gained insight into the Russian market through close collaboration with Russian professionals.

• Collaborated within a diverse cross‑functional team to deliver web solutions for clients.
• Participated in face‑to‑face meetings with new clients to understand goals and scope.
• Developed and maintained websites, ensuring quality and on‑time delivery.
• Managed and delivered multimedia and print projects alongside web work.
• Handled relationships with key accounts and high‑priority clients.

• Led a small development team as the team lead, guiding day‑to‑day execution.
• Organized company workflows and development processes to improve delivery.
• Arranged and ran client meetings to gather requirements and align scope and timelines.
• Took primary responsibility for development tasks and project management activities.
• Enhanced communication skills through frequent collaboration with clients and teammates.

• Designed and developed websites for company clients, from concept to launch.
• Maintained and supported existing sites, fixing issues and iterating on features.
• Strengthened visual design skills through daily practice and collaboration with stakeholders.
• Took ownership of new project intake and delivery, coordinating scope and timelines.
• Communicated directly with clients to gather requirements and provide status updates.